After being introduced to Nicola through a friend, I knew this was going to be a fun project!
Nicola is super passionate about what she does, and needed someone to help express herself online with a new website featuring videos she'd made through YouTube. I initially helped with Nicola's YouTube page and following this, worked with Google Analytics ensuring her website was of highest possible visibility and accessibility.
Following this, we started on the re-design of her existing website, adding new features, videos and the calendar booking feature for her private clients.
Research & analysis
Following 5 user interviews, I was able to put together personas.
From discussing with Nicola what sort of website design she wanted and looking at competitors, I put together a few wireframes with Sketch to show the layouts and content more clear and concise.
The new layouts include cleaner, more concise information with clearer call to actions
I also added a Book Online page which includes a fully functional booking system which sends an alert to Nicola's mobile when someone has booked a service. This includes all services as well as a General Enquiries option.
We also added a services page which, instead of taking you to more separate pages, includes Anchors which take the user down to the section of the page they're wanting to look at - including a location/navigation bar at the side.
Once Nicola was happy with the wireframes, I started putting together the UI.
Nicola was really pleased with the results and so we launched the website shortly after.